feature-item-1
Trusted by big brands

Canva, Naked Wines & more

feature-item-2
Award winning design

Wine Australia innovation grant

feature-item-3
Quality Australian wine

Supporting Australian winemakers

feature-item-4
100% happiness guarantee

4.97 star customer rating

  • Wine Not the Brand new TRIO - 150ml wine pouches - sauvignon blanc, shiraz, rose wine pouches

As seen on SharkTank Australia

The Cellar Door – What do our wines taste like?

We know shopping for wine online is risky & you have questions: what does it taste like? is it sweet? will I like it? Welcome to our virtual cellar door, where all your questions are answered.

Wine designed for adventure

Our single-serve wine pouches are the perfect solution for events, gifting, travel, picnics, and outdoor adventures. Loved by customers and brands, these customisable, unbreakable wine pouches are fun, lightweight, adventure-friendly, and ideal for corporate events, weddings, festivals & anywhere bottles just aren't practical.

Loved by iconic brands like...

"The Canva team love wine pouches!" ⭐️⭐️⭐️⭐️⭐️

"The Canva team had an absolute blast with the wine pouches! We’ve done wine clubs throughout the year, but branding our own wine was definitely a standout moment. The wine was fantastic, the pouches were a hit, and the customer service was top-notch. The virtual tasting added that extra layer of fun too. Highly recommend!”

- Rich, Canva

Are you a business looking for wholesale pricing, commercial or co-packaging options?

NEW 5x 150ml Rosé Pink Wine Pouches ($7.50/pouch) wine pouch Wine Not the Brand

Why wine pouches?

Follow us on Instagram for all of our wine adventures... 😍