Mum on the Loose x Wine Not - Limited Edition Rosé
$59.00
Created in collaboration with Charmayne from Mum on the Loose, this special release brings together one of Wine Not's biggest supporters with our signature portable wine pouch.
Inside you'll find our easy-drinking Australian Rosé: semi-dry, fresh and made for throwing in the esky, taking on the boat, packing for a girls' weekend or enjoying whenever Mum is officially off duty.
Meet the Mum behind the pouch
Charmayne is proof that you're never too old to start something completely new — or embarrass your kids on the internet while you're doing it.
After launching her social media career later in life, Mum on the Loose has become a celebration of having fun, saying yes to life and refusing to quietly disappear into the background just because you've reached a certain age.
Charmayne has also been part of the Wine Not story for years. As one of our original affiliates, biggest cheerleaders and most loyal supporters, she's been taking our pouches on adventures, sharing them with her audience and championing the brand long before we ever put her face on one.
So putting her face on one felt like the obvious next step.
We've teamed up to create this limited edition Mum on the Loose Rosé pouch, designed especially for Charmayne's community and anyone else who believes life should stay fun, spontaneous and just a little bit loose.
About the Rosé
A fresh, easy-drinking Australian Rosé with strawberry notes, soft florals and an elegant finish.
Semi-dry and perfectly suited to sunny afternoons, weekends away, picnics, boats, events or simply enjoying one glass without opening an entire bottle.
- 150ml single-serve pouch
- Australian Rosé
- Best served chilled
- Lightweight and portable
- No bottle opener required
The Mum on the Loose Collaboration
This isn't just a custom label slapped on a wine pouch.
Charmayne has been one of Wine Not the Brand's original affiliates, biggest supporters and most enthusiastic pouch-takers for years.
Mum on the Loose is all about enjoying life, trying new things and proving that reinvention doesn't have an expiry date.
This limited edition pouch celebrates that friendship, her community and a shared philosophy we can absolutely get behind: life is too short for boring wine — or boring mums.
Pack Options
Choose the quantity that suits the occasion using the selector above.
- 5 Pack: Our recommended option for weekends, gifting or sharing.
- 10 Pack: Best value for parties, group trips and keeping the fridge stocked.
Every pouch contains 150ml of Rosé and features the limited edition Mum on the Loose artwork.
Delivery Information
Each Mum on the Loose pouch is made to order, so please allow approximately 14 days for your order to be prepared and dispatched.
Orders are packed and dispatched from the Gold Coast, Australia.
Standard shipping is calculated at checkout. Free Australia-wide shipping applies to orders over $150.
If you need your pouches for a specific date, event or celebration, please let us know when ordering or contact us at hello@winenotthebrand.com and we'll do our best to accommodate your timeframe.
As this is a limited collaboration release, stock is available only while the current allocation lasts.
Why Wine in a Pouch?
- Lightweight and easy to transport.
- No glass bottle to carry, break or dispose of.
- Perfectly portioned 150ml single serve.
- Easy to chill in the fridge, esky or ice bucket.
- Ideal for boats, picnics, festivals, travel and outdoor occasions.
- Created as a practical alternative to traditional glass wine packaging.
Sustainability
- Lightweight packaging designed as an alternative to traditional glass bottles.
- Requires significantly less space to store and transport than rigid glass packaging.
- Produced using packaging sourced through a B Corp certified supplier.
- Ideal for occasions where traditional glass packaging is heavy, inconvenient or prohibited.
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